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Principals Ruth Bastedo Ruth Bastedo has produced award winning interactive communications for the last ten years. As Co-Founder new media firm Medium One Productions Inc., Ruth was the producer on a range of multimedia products for RBC Financial Group, RBC Funds, Microsoft Network, PBS, Cincinnati Bell and Bell Canada. After building the company up to 50 plus employees, Ruth and her partners sold Medium One in 2002 to the Mosaic Group Inc., and Ruth moved to RBC Investments, where she was personally profiled in national publications such as Macleans, the National Post and The Globe and Mail for her innovative approach to marketing investment products to the women’s market. Ruth left RBC Investments, and founded Continuum Media Inc., and then Experience Media in 2004. Ruth is President of Women Entrepreneurs of Canada and a past member of the Board of Governors at St. Clement’s, an independent girls’ school in the Toronto area. She is a graduate of the Vancouver Film School with a specialty in Multimedia Production. Michael McHale Michael is a media maverick, with a proven 15 years experience as an international business development professional in technology and media. Michael has an outstanding track record delivering measurable results to multiple stakeholders, winning international awards for his innovative work, and integrating easily into international business environments. Past clients include Federal Express, Microsoft, Apple, Imperial Oil, Ontario Hydro and McCain Foods Inc. Michael has held senior positions at Telbotics Inc., CHUM and Alliance Communications in Canada and with DLT Entertainment and Universal Services Group in the United States. He has been featured extensively in the international media (Today Show, TIME Magazine, Fox Television, CTV, Wired Magazine etc.) for his work in the emerging field of telepresence and videoconferencing. Anthony Lazzaro Anthony Lazzaro, has over 10 years of web site development experience. He brings with him industry specific experience, spanning Real Estate, Esthetics/Medicine, Beauty & Fashion, and Online Magazines. During his tenure at Demandstar.com he directed their multimedia marketing efforts, which resulted in a successful IPO that raised twelve million dollars. Anthony has completed projects for clients such as Microsoft Canada, Communiqué, Vickers & Benson, Gray Canada, Bluepeak, Medium One, Demandstar.com, Onvia.com and Touch Experience. Anthony has used his expertise in Cold Fusion, SQL Server and MySQL, on projects for Microsoft Canada, Royal Bank, Novartis Canada, Heinz Canada, Accenti.ca, TravelCanada.ca, and many more. |
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